Global Offshore Business Competitor Analysis Service

Knowing all about your competitors is as important as having an inside knowledge of your business. Any kind of organization, even in a monopolistic market, needs to identify and assimilate potential rivals strategies into their own decision making process. Competitor Analysis or intelligence involves assembling, analyzing and applying information about your competitor’s products or services, pricing strategies and customers in making business- critical decisions.

Informatics Outsourcing can help jump start strategic intelligence activities for your business by formulating a custom plan for studying and analyzing competition in a market.

Our Competitor Analysis service uncovers critical information such as:

• Recognizing strength, weakness, opportunity and threats relative to your competitors.
• Knowing past, present and future strategies of competition.
• Assessing competitors reactions to your firm's strategies such as those based on pricing or when launching a new product or service.

Informatics Outsourcing Competitor Analysis Services

Informatics Outsourcing Competitor Analysis services aims to answer key questions about your competitors in the market. These include:

• Who is our competition?
• What is the profile of our competitors?
• What are the business goals of our competitors?
• What threats / opportunities do they pose?
• What market strategies are being followed by the competition and what is the success rate?
• What are the strength and weakness of our competitors?
• How will our competition react to our business diplomacy?

By using multiple sources of data, online and offline, we can reveal what the competition is doing and saying.
Data sources that we use to gather information include:

• Annual reports / Balance Sheet
• Product Pricing
• Analyst reports
• Regulatory reports
• Tax filings
• Customer feedback / references
• Trade shows / Conferences
• Social Networks
• Discussions with ex-employees and distributors
• Newspaper articles
• Press releases
• Marketing promotions
• Recruitment activities
• R & D projects
• Capital investments
• Joint ventures / Strategic Alliances
• Mergers & Acquisitions

Competitor Analysis framework used in Informatics Outsourcing

Informatics Outsourcing, we use framework for analyzing competitors. The Competitor Analysis framework is based on the following aspects of a competitor:

The competitor’s capabilities and strategy is what the competitor is currently accomplishing or capable of doing in the future. The competitor’s objectives and assumptions are the factors that drive the competitor.

Guide to Write a Good Business Report Writing

A Business Report Writing conveys information to assist in business decision making. The business report is the medium in which to present the information. Some reports might present the literal solution to solve a business problem; other reports might record past business information that is used toward future business planning. More traditional reports, such as Business Plans, do to communicate the Business Concept, business management model, commercial objectives, operational procedures and the perceived property of the enterprise. 

In generating a Business Report Writing, the following steps should be considered: 

• Determine the purpose of the report.
• Consider the target audience i.e. readers.
• Gather and organize the supporting information.
• Analyze, and weight supporting information,
• Determine the solution, findings the recommendations.
• Determine the report format.

Always consider the Business Report Writing alignment with the meant audience. Business reports writing usually have a number of different audience groups to reach so a report will often have a hierarchical structure to support different levels of detail. Many people may involve in decision making process and they will have different levels of information requirements to support their decisions making process.

Audiences are basically of three kinds:

• Primary Audience - People who have to make decisions on the basis of the business report,
• Secondary Audience - People who are affected by the actions the primary audiences would
   Take in response to the position of the business report.
• Immediate Audience - People responsible for examining the business report, weighing its  
   viability and distributing the report to a broader audience.

Business Report Writing will have the following five steps:

1. Provide identifying information (usually inclusive of To, From, Date, Subject, and Area)
2. Define the project or problem (purpose of the report)
3. Give the background
4. Give the supporting data
5. State your conclusions and recommendation

OBJECTIVE

In Report Writing, objectivity means presenting material free from personal feelings or preconception. You can achieve objectivity through the following technique:

• Report all pertinent information - Present both positive and negative aspects,
• Use bias free language - Avoid emotional terms, such as guaranteed, tremendous, etc,
• Use impersonal style - Avoid interjecting a personal note, which might weaken a report
   by making it seem merely a statement of one person’s opinion and belief

 • Uses of Graphics in Business Reports – graphics for comparisons or projections are extremely effective.

Importance of Business Research Service

Business Research involves researching company details from the respective company websites, public domain databases, commercially available online databases and the latest Annual Report.

An organization can get the benefits insights into the following aspects of Business Research services.

• Identifying potential/likely clients for a new product/service
• Self analysis of the organization - Where we stand
• Determine how your competitors are performing in given market condition - competitor analysis.
• Keep up with latest developments in the industry

An effective Business Research campaign is justified for any organization seeking competitive edge in the ever ballooning industries over the globe. Outsourcing Business Research would be an extremely productive exercise for any company seeking 360 degree insight into the prevailing market.

Business Research Methods:

• Competitor analysis
• Business Industry analysis
• Company profiling
• Business Report writing
• Business Research Surveys
• Business Research - Database creation

Sample data captured include in Business Research:

• A brief overview regarding the Company’s services or products.
• The latest annual turnover/revenues of all public companies, their subsidiaries, and of private companies in a uniform US Dollar figure.
• Location and the address of the corporate head quarters as well as EU locations.
• Employee strength segregated among U.S., Europe and Other locations.

Information that met the guidelines laid down for profiling is populated into databases or worksheets in specified formats. The entries are reviewed for accuracy and presented to the client. 

Benefits to Clients:

• Client / Market segment information

Substantial amount of information is available in a capsule to enhance target marketing and selling schemes.

• Time zone leverage

Offshore work is conducted during the client’s night and results are available to the client at their start of the day.

• Cost-saving

Offshore costs result in substantial savings.

• Quality assurance

Experienced and well-trained staff ensures delivery of a one time and quality work product.