Global Offshore Business Competitor Analysis Service

Knowing all about your competitors is as important as having an inside knowledge of your business. Any kind of organization, even in a monopolistic market, needs to identify and assimilate potential rivals strategies into their own decision making process. Competitor Analysis or intelligence involves assembling, analyzing and applying information about your competitor’s products or services, pricing strategies and customers in making business- critical decisions.

Informatics Outsourcing can help jump start strategic intelligence activities for your business by formulating a custom plan for studying and analyzing competition in a market.

Our Competitor Analysis service uncovers critical information such as:

• Recognizing strength, weakness, opportunity and threats relative to your competitors.
• Knowing past, present and future strategies of competition.
• Assessing competitors reactions to your firm's strategies such as those based on pricing or when launching a new product or service.

Informatics Outsourcing Competitor Analysis Services

Informatics Outsourcing Competitor Analysis services aims to answer key questions about your competitors in the market. These include:

• Who is our competition?
• What is the profile of our competitors?
• What are the business goals of our competitors?
• What threats / opportunities do they pose?
• What market strategies are being followed by the competition and what is the success rate?
• What are the strength and weakness of our competitors?
• How will our competition react to our business diplomacy?

By using multiple sources of data, online and offline, we can reveal what the competition is doing and saying.
Data sources that we use to gather information include:

• Annual reports / Balance Sheet
• Product Pricing
• Analyst reports
• Regulatory reports
• Tax filings
• Customer feedback / references
• Trade shows / Conferences
• Social Networks
• Discussions with ex-employees and distributors
• Newspaper articles
• Press releases
• Marketing promotions
• Recruitment activities
• R & D projects
• Capital investments
• Joint ventures / Strategic Alliances
• Mergers & Acquisitions

Competitor Analysis framework used in Informatics Outsourcing

Informatics Outsourcing, we use framework for analyzing competitors. The Competitor Analysis framework is based on the following aspects of a competitor:

The competitor’s capabilities and strategy is what the competitor is currently accomplishing or capable of doing in the future. The competitor’s objectives and assumptions are the factors that drive the competitor.